We sat down with Grant Butler, following the successful launch of his new book Think Write Grow: How to become a thought leader and build your business by creating exceptional articles, blogs, speeches, books and more.
In this video, Grant shares his expertise on how thought leadership can help you build a strong employer brand, and how that in turn will help you attract the best talent. He shared some similar ideas in this guest post about using thought leadership to attract the best talent.
Can you think of other good examples of thought leadership helping recruitment strategies?
Grant is also the Founder and Managing Director of Australia’s leading corporate writing firm Editor Group and a former journalist with The Australian Financial Review newspaper. He is also the founding editor of PSF Journal, a magazine for partners, marketing and business development teams at professional services firms.