It’s not easy to be a marketer these days.
Because of the way technology is changing, digital marketers are forced to adapt to new best practices almost overnight. Audiences demand more than just consistency—they now want new mediums and innovation.
With the information overload we’re subject to every day, marketers need to do some extraordinary things to get noticed in the right way. Unfortunately, many marketing teams simply aren’t up to the challenge as things stand.
Over 75% of marketers would not describe their departments as modern and nimble. If businesses want to stand out and create remarkable business success, they need to make sure their team brushes up on certain key skills. In the competitive market, marketers must be willing to innovate and improve their marketing solutions to survive.
Marketing teams need to look ahead to the future and realize that mobile marketing is only going to grow. 67.3% of Americans now own a smartphone, and the up-and-coming Generation Z tends to prefer using mobile devices over desktops and laptops.
Social media marketing will continue to dominate as children who have grown up with digital networking become adults. Video skills are also becoming crucial, since consumers respond well to video content and are increasing the demand for this type of content.
Creativity is a key component for marketing teams, as blogs, video content, and social media strategy requires fresh new content and original ideas on a regular basis.
However, marketing teams also need to have an analytical component in order to create a return on investment and measure which initiatives are working—and which are not.
Having someone who knows how to set realistic and achievable goals and analyze marketing data will help make marketing teams more efficient and successful.
Overall, there are 11 key skills today’s marketers need in our competitive digital world.
Check out this infographic from our friends at the Maryville University Marketing program.