Owning a retail business is hugely challenging especially in more recent years as the threat of online competitors continues to grow and assault the brick and mortar retail segment. One way that offline retailers can emphasise their presence and prove their worth is by delivering excellent customer service. To do this, you need to have excellent and engaged staff who care enough about their work that they understand the importance of delivering high class customer service to the customers that come into the store.
It all begins with the staff hire; that might sound obvious but when it comes to retail staff, reliability and honesty are key traits.
Everything else can be taught and trained. These key traits need to be looked for in all potential staff and once those people are recruited, they can be trained to follow company policies and guidelines.
In terms of staff retention, management need to nurture staff and understand what drives them. For some of course it will be money but for others, career progression might be of higher importance.
The team at Storetraffic have put together this engaging infographic which details everything you need to know in relation to hiring, training and retaining your retail staff. It gives some insight in each section and also includes some expert opinion along the way.
Check the full graphic out below.