When it comes to recruitment advertising, you’re aiming for quality vs quantity in terms of your response.
Having a well written advertisement (the first impression applicants have of your organization) will ensure you filter out those not suitable for your position, and attract only those applicants who meet all your essential criteria.
After reading this book you will learn:
- How to refine and connect with your target audience
- How to grab their attention
- How to structure your ad
- What not to say in a job ad
- The subtle differences to writing print vs online ads