There are hundreds of things to think about when starting a new business and, while some are more important than others, a handful of these tasks can be absolute game-changers.
Putting together a team is obviously a key concern – the skills, group chemistry and dedication of your human resources will dictate the very fabric of your business. But the marketing of your company will also be a major influence on how others see you, your success with customers, and even on how you develop your goals and processes.
And no aspect of your marketing is more critical than your business name. That’s right – your business name isn’t just a formality, it is a foremost part of your public identity (and employer brand). Choosing a name at the last minute or without considering the variables would be as daft as assembling your workforce by picking random résumés out of a hat.
So where should you start with this all-important process?
Try running your eyes over this new infographic recently published by our friends at The Business Backer, which contains just about all the information you need on how to name your business effectively.