These days professional video content is essential for any business.
Gone are the days when video can be seen as a luxury or an add-on.
Not having video on your company website may well mean you’re missing the multiple touch points consumers are expecting of businesses today.
Why is video so effective?
The stats speak for themselves. Recently Forbes surveyed 300 C level executives (over $500 million in revenues)*:
- More than 80% said they were watching more online video content than a year before.
- 75% said they watched business related online videos at least weekly.
- 65% said they were compelled to visit a vendor’s website after watching a video.
Still not convinced? How about these stats
- According to Cisco by 2016 online video users are expected to double to 1.5 billion.
- Cisco also states that by 2016 55% of all consumer internet traffic will be video traffic.
- YouTube says currently more than 1 billion unique visitors visit their site each month watching more than 4 billion hours of video content.
All of these numbers will rise.
So now you may be thinking that producing some video content for your business might be a good idea. But where do you start? There are many parts that go into making great video content.
Here are my top three tips on how you can guarantee to make the perfect video for your business.
1. Look the part
First impressions last. You have around 5-7 seconds to grab a customer’s attention before they click away from your content. Make an effort to appear the way you think you should appear when presenting yourself and your business to the world.
2. Confidence
The only way that you can guarantee being comfortable and confident in front of the camera is to rehearse … a lot. When you practise your content again and again you will give yourself a better opportunity of being natural and confident in front of the camera.
When you are ‘present’ in front of the camera your audience will connect with you. When they connect with you, it’s far more likely that what you’re saying or demonstrating will be absorbed and retained.
3. Be authentic
You can’t afford to be anyone else! Be yourself in front of the camera. People will trust you and will more likely buy what you’re promoting if you’re genuine and being yourself.
The only way to guarantee trust, and then a connection, is to be authentic.
Adam Monaghan is an ex-photographer who has fallen in love with video. He founded Content Productions to assist businesses in crystallising their vision and translating it to video content.
*Source – Marketing Profs
Author
Bernadette Eichner
Bernadette Eichner has had a successful career in hospitality sales, real estate, and recruitment. In 1999, she founded HRM Resolutions, a strategic human resource consultancy, and later became a founding recruiter and investor at RecruitLoop.
