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How to Create an Engaging Corporate Video

How to Create Engaging Video Content

How to Create an Engaging Corporate VideoEditors Note: This is a guest post written by Adam Monaghan of Content Productions. His opinions are his own.

These days professional video content is essential for any business.

Gone are the days when video can be seen as a luxury or an add-on.

Not having video on your company website may well mean you’re missing the multiple touch points consumers are expecting of businesses today.

Why is video so effective?

The stats speak for themselves. Recently Forbes surveyed 300 C level executives (over $500 million in revenues)*:

  • More than 80% said they were watching more online video content than a year before.
  • 75% said they watched business related online videos at least weekly.
  • 65% said they were compelled to visit a vendor’s website after watching a video.

Still not convinced? How about these stats

  • According to Cisco by 2016 online video users are expected to double to 1.5 billion.
  • Cisco also states that by 2016 55% of all consumer internet traffic will be video traffic.
  • YouTube says currently more than 1 billion unique visitors visit their site each month watching more than 4 billion hours of video content.

All of these numbers will rise.

So now you may be thinking that producing some video content for your business might be a good idea. But where do you start? There are many parts that go into making great video content.

Here are my top three tips on how you can guarantee to make the perfect video for your business.

1. Look the part

First impressions last. You have around 5-7 seconds to grab a customer’s attention before they click away from your content. Make an effort to appear the way you think you should appear when presenting yourself and your business to the world.

2. Confidence

The only way that you can guarantee being comfortable and confident in front of the camera is to rehearse … a lot. When you practise your content again and again you will give yourself a better opportunity of being natural and confident in front of the camera.

When you are ‘present’ in front of the camera your audience will connect with you. When they connect with you, it’s far more likely that what you’re saying or demonstrating will be absorbed and retained.

3. Be authentic

You can’t afford to be anyone else! Be yourself in front of the camera. People will trust you and will more likely buy what you’re promoting if you’re genuine and being yourself.

The only way to guarantee trust, and then a connection, is to be authentic.

Adam Monaghan is an ex-photographer who has fallen in love with video. He founded Content Productions to assist businesses in crystallising their vision and translating it to video content.

*Source – Marketing Profs

[Video] In The Loop: 2 minutes with Paul Slezak

[Video] In The Loop: 2 minutes with Paul Slezak

RecruitLoop presents ‘In the Loop’ – An Introduction.

We’ve just started recording a new video series. This is a quick intro to describe what it’s all about.

What to expect?  Stories from experts and real people about how to ATTRACT, SELECT and RETAIN the best people for your business. Nothing to sell, just real stories to tell.

We’ve got a solid lineup of guests coming up, and can’t wait to introduce you to them.

We’d love to know what you think, including any ideas for future guests/topics. Let us know!



Michael Overell: Welcome. You are ‘In The Loop’, a video series presented by RecruitLoop. What’s this all about? This is a series of stories we’re bringing you from real people in the field, experts at what they do when it comes to attracting, selecting and retaining staff for their team. Why are we doing it? Because we think getting unbiased information in this area is really hard today. Everyone offering information everywhere has got an agenda: they’re trying to sell something, they’ve got an angle, and they’re pushing it hard. We’re bringing you people with nothing to sell, just stories to tell, and we’re going to be bringing it to you over the coming months.

In this first video, we’re actually joined by Paul Slezak, who’s our internal recruitment guru at RecruitLoop. We’re not here to talk about his role here, Paul I’m just interested in three questions from you today. First, tell us a bit about your background and 20 years in the traditional recruitment industry.

Paul Slezak: Well that just about sums it up. I’ve had pretty close to 20 years working for a global generalist as well as a global boutique recruitment agency, where I was lucky enough to look after recruiters across Australia, as well as Asia, but I’ve also had strong training roles as well as an industry expert coach and mentor for the industry around Australia.

Michael: Okay, so you’re deep in the traditional recruitment industry…

Paul: Indeed.

Michael: Tell us quickly about your role at RecruitLoop.

Paul: It’s two-fold; I’m responsible for the ever-expanding team of expert recruiters, but also I’m responsible for client delivery and client satisfaction – I guess you could call it a client services director.

Michael: So that’s your day job at RecruitLoop, what about this video series, which is what we’re really here to talk about – what should we expect from you over the coming months?

Paul: Informative discussions with industry experts who’ve gone through the challenges in the attraction, selection and staff retention processes. They’re going to be sharing case studies and real-life stories about their businesses, which will be informative for any audience.

Michael: Sounds pretty simple.

Paul: It is.

Michael: Great, okay, well let’s sign off here. We’ll hope to see you in the not too distant future.

Paul: Absolutely.