As an employer looking to hire somebody new into your business, in order to determine whether a candidate will excel in a particular role, you should define your expectations of their success in the role before you start the recruitment process.
When you’re ‘stalking’ a candidate online, be sure to stay within the bounds of propriety, and don’t be too quick to judge. Look to their online presence to let you know whether they know how to manage an online brand, or look at whether they’re a culture fit. You can even use your ‘stalking’ to validate their claims.
When you want a rockstar employee – a real super star – you need to lift your game. Great employees already have a pretty good deal. They need the right kind of bait dangled in front of them to even consider applying for your job over all the others available (including the one they currently have!).