Editor’s Note: This is a guest post by Catherine Park from Zoho. Her opinions are her own.
For a business to be successful, due to the current state of global market, it has to be able to adapt quickly. Markets are oversaturated and very dynamic. Businesses around the globe are always inventing new solutions that will ensure stable growth and increased revenue. Managers are becoming more important, ensuring that everything is handled well from the inside.
On the other hand, there is also very important work to be done. The part of your business that manufactures products or provides services is working very well. Human Resources has done a great job and you’ve ended up with great staff. But, your company has to make a living by selling its products or services, and you need to get people interested in what you have to offer.
That’s where marketing experts come into play. Their main objective is to design a strategy that will make your products and services alluring to prospective customers. Read More…