After last week’s guest blog post focusing on the power of being able to articulate what you really do, I wanted to share two quick personal anecdotes …
I am proud to drive an unashamedly branded car.
I have often wondered what sorts of results can be traced back directly to outdoor or mobile advertising …
Well now you can be the judge of that after reading these two RecruitLoop tales from the road.
Premium or Regular Unleaded?
I was at my local petrol station a few weekends ago.
As I waited in the line to pay for my fuel, I noticed a black Porsche Cayenne with tinted windows parked at the pump beside mine.
I walked back out to my car and was about to get in when the driver’s side window of the Porsche lowered so I could just see a face wearing dark sunglasses.
“Do you have a business card on you?“, the driver asked.
“Yeah sure” I replied.
“Great. I’ve got 4 screaming kids in the car and can’t talk now. But I definitely need to hire some staff. I’ll call you“.
I gave him my card and he drove off.
Cops and Recruiters
So I have a confession. Last week I was pulled over by the police for driving too slowly!
Disclaimer: I was driving on an unfamiliar road and was looking for a specific turn-off.
I heard the siren, saw the police car behind me and pulled over.
“Have you been drinking this morning, sir?” the cop asked me.
“No. Nothing at all” I replied.
“Well are you aware that you are driving well under the speed limit?” he asked.
“Look … I’ll put it down to the fact that you’re driving a rent-a- car“.
“This isn’t a rental. It’s my car“.
“But it says ‘A Smarter Way To Hire’ across the side of the vehicle“.
“Not cars. People!” I stressed (wanting to add “What part of the word Recruit in RecruitLoop don’t you get?“)
“Oh [pause] right [longer pause]. Anyway count from one to ten into this device“.
I did as I was told.
“Any chance you can get me a job, mate?“, he asked while I was half way through counting. “I’ll be honest … I’m a bit over all this!”
I smiled, claimed not to have any business cards on me and drove off!