The ability to retain top talent is one of the keys to any business’ success. And yet, while companies with a proven staff retention record certainly have a competitive advantage, candidate attraction still remains one of the greatest challenges faced by businesses today.
Losing top performers will always have a significant impact on your team’s morale and overall productivity, but actually attracting (and ultimately hiring) the wrong people into your business can have the same result.
The real key lies in finding people who share the same goals, values, vision, culture and work ethic as your company.
What makes your company different from others? What is unique about your culture? What perks and employee benefits do you offer? What is the perception and reputation of your brand (and organisation) in the market place?
Candidates will all have preconceived ideas about what your company stands for before they even apply. So it is therefore crucial that your brand helps to attract the top talent you want. You then need to ensure that your reputation is not only represented through all your recruitment advertising, branding and PR, but is also embraced by your current staff whenever they interact with their clients, suppliers or any potential new hires.
For most people evaluating whether or not to accept a new job it is never really just about the money. In a market where the demand for top creative talent is rapidly outstripping the supply, whilst offering “killer salaries” may seem like the best method for attracting the best candidates, this common misconception, however, couldn’t be further from the truth.
The ability to demonstrate to potential candidates that your organisation can offer great perks and benefits will help you attract your future top performers. This is all part of your brand promise as are the many non-financial benefits highly sought after by top talent today.
Our friends at Company Folders have put together an awesome Infographic highlighting the best employee perks to help attract top creative talent.